The Torch is on Track

The Torch is on track with the latest awareness campaign proudly supported by Yarra Trams Community Partnership Program:

Posted by The Torch on Tuesday, July 23, 2019

The Torch

On track to a brighter future

At the start of July, we proudly launched The Torch’s latest awareness campaign. as part of the 2019 Yarra Trams Community Partnerships Program. Since 2011, The Torch has delivered its Indigenous Arts in Prison and Community program throughout Victoria, providing art, cultural and arts vocational support to Indigenous offenders and ex-offenders in an effort to minimise their likelihood of reoffending.
The Torch engaged Hedgehog to help brand and design their new tram, and make a lot of noise about it. We successfully rolled out a fully integrated campaign, including creative, press, social, marketing and, the hero of the campaign, an incredibly designed tram, featuring artwork from two brilliant The Torch artists, and designed by Hedgehog.