Our goal was to sell tickets — we sold out.
After the festival founder made the strategic choice to remove the popular single day pass options available in 2018 and increase the overall price of festival tickets, we were automatically placed at a disadvantage when it came to surpassing last year’s sales numbers.
Google Analytics showed that compared to the previous year, we increased the number of new users on the site by 14.05% – from 54,583 to 62,251 and generated 11.21% more sessions.
Google – 4.9K clicks, 928K impressions, $0.27 CPC
Facebook/Insta – 700k impressions, 4k clicks, $1.27 CPC
Twitter – 133k impressions, 3.7k clicks, $0.11 CPC
At the end, we had sold 617 tickets #Pause2019.