In October 2018, we were officially tasked with managing the Pause Fest social media channels, including Facebook, Instagram, Twitter, and LinkedIn. This meant immediately creating social media design assets (such as profile and cover photos) and producing the perfect recipe of lineup announcements, sponsor shoutouts, speaker bios and side event spruiks for content that together built increasing anticipation for the event. What began as a bi-weekly posting frequency quickly snowballed into a thrice-daily frequency that showcased our ability to only reactively manage social media channels, but proactively manage them too.
Alongside the social media element of the campaign was the email marketing side where each week we would keep the database of attendees, speakers, volunteers, sponsors and partners up to date on the progress of the upcoming festival.
We also implemented and managed Pause Fest’s PPC advertising campaigns across social media and Google, pushing traffic to the main website where the audience could learn more about the festival, the speaking schedule, and most importantly — purchase tickets.