Hey You is an Australian queue-skipping, food and drink ordering app.
They approached us, having already captured the Sydney market, to help them make a real splash in Brisbane. We hit the proverbial drawing board and came up with the concept ‘Screw The Q’ that revolved around giving the letter ‘Q’ (and, subliminally, queues themselves) the flick.
This included creating a petition on Change.org, designing and distributing propaganda posters throughout cafés in the area, and handing out free coffees in the CBD.
Work included campaign concepting, design, copy, brand identity and tone of voice.