Bae Juice came to us as a delicious juice with some tentative branding. They were full of bright ideas for their product but they needed our expertise to get it into consumers’ hot little hands. So, we developed a voice for ‘Bae’ (inspired by AFL superstar, Dane Swan) that resonated strongly with the target market, and spiced up her visual branding and packaging a smidge so she’d stand out on the shelves. Where is Bae now? She’s in shops and at festivals, helping to alleviate your hangovers with her sweet nectar.