Bae Juice came to us as a delicious juice with some tentative branding. They were full of bright ideas for their product but they needed our expertise to get it into consumers’ hands. So, we developed a voice and persona for ‘Bae’, speaking about her as a she. Bae’s voice is inspired by AFL superstar, Dane Swan, if he were a female. We also spiced up her visual branding and packaging so she’d stand out on the shelves. Where is Bae now? She’s in shops and at festivals, helping to alleviate your hangovers with her sweet nectar.