A wild animal agency making a big difference.

In short, Hedgehog is the love child of passionate people who create, market and strategise for brands that we believe in.

We’re an independent Melbourne-based collective of young thought leaders who eat, sleep and breathe ripper ideas. We’re born and bred in the new age and know just how to drive qualified attention to brands that are making a positive impact. Founded by a vegan brother and vegetarian sister, we believe in brands that are making a difference to the world.

Get Sharp

The building blocks for a successful brand.

From grassroots strategies and naming, to visual branding and tone, we can create a voice, face and story that brings your brand to life. No matter if you’re a startup gearing up to launch or an established business itching to hit ‘refresh’, we have the tools to help your brand turn heads.

- Branding

- Brand Identity

- Marketing + Creative Strategy

- Design

- Naming

- Copywriting

- Digital Hygiene

Stand Out

Qualified, large-scale attention to your brand.

We use big ideas to give great brands fame that lasts longer than a hot second. From publicity stunts and guerrilla marketing activities, to mass-media pushes and clever Pay Per Click ads strategies, we do one thing — drive the best eyes to your brand without bleeding you dry.

- Marketing + Activation

- Publicity Stunts

- Strategic Digital Marketing

- Press

- Events

Scale up

Ongoing marketing to achieve your business outcomes.

We don’t get wrapped up in useless KPIs like Facebook post frequency (we may even decide that Facebook isn’t an effective channel for your brand). Instead, we pinpoint end outcomes, work out the best path forward and show you a roadmap of just how we’re going to get there.

- Social Media Management + Production

- Ads Management + Production

- Content Strategy + Production

- Blog & Email Management + Production

- Marketing Strategy


Ali is our Creative Director. She’s won awards in both London and Melbourne and has recently been featured in The Herald Sun, The Age and ABC News. She’s also the co-founder of social enterprise Books On The Rail and co-author of The Book Ninja.


Josh is our Managing Director. He’s worked in marketing for big names like Google and The Urban List and has recently been featured in The Daily Mail, The Herald Sun and The American Genius for turning $1 into $1000 of UberEATS credit.


We’ve taken big agency talent & infused it with small agency passion.


``Hedgehog won the MADC Design Award for their work on Revolver Lane. They were able to take the vibe of our space and created WORK WEIRD as the anchor point of a comprehensive, cohesive brand, spawning a custom font set, art-driven poster design, website redesign and copy, business cards, keep cups and even an in-house ghost, Randy``

Kurt Falkenstein Owner, Revolver Lane

“This is a full-service marketing team that not only surpassed the capabilities of a traditional in-house marketer, but used content-rich landing pages to transform our social presence into the highest converting marketing channel in a matter of weeks. Hedgehog worked as a seamless extension of our own team, saving us time, stress and money which, as the Country Manager of an international brand, is priceless.”

Rowena Beach The Career Academy, Former Country Manager Australia

``Hedgehog are a true creative creative agency. Nothing is too big, small or obscure for them to throw their full creative force behind and get results.``

Megan Elizabeth Founder of Making Things